January 11 - 13, 2026,
San Diego Convention Center
  • Startup CPG Pavilion
    Startup CPG is the world's largest community for emerging brands with 30K+ Slack members. We host the #1 CPG podcast, 100+ events annually, and the industry's biggest free awards (The Shelfies). It's all FREE —join us today!
  • Tart
    Tart is a tart cherry and mineral water based drink that promotes overall health, contains everyday vitamins, and delivers fresh flavors. Tart prioritizes organic ingredients & is marketed as a healthy lifestyle drink, but made to be versatile for any occasion.
  • Little Zing Danish Mustard
    Little Zing Danish Mustard is inspired by the founder's Great Grandma's 100-year-old recipe—sweet, punchy, and unforgettable. The Original delivers smooth sweet-heat, while Garlic Miso adds deep umami from black garlic and white miso. Clean, drizzle-ready, and wildly versatile, it's the bold flavor shoppers get hooked on.
  • Cinnamon Water
    Tru Cinnamon is a cinnamon water crafted with Organic Ceylon cinnamon, organic lemon, and purified water. Zero sugar and naturally grounding, it's designed as a daily ritual to support balanced energy, gentle gut support, and a clean, refreshing taste.
  • KYUNU Chef-Crafted Ramen — Chicken & Black Garlic • 30g Protein • 15g Fiber
    For serious noodle lovers, KYUNU delivers chef-crafted ramen made the traditional way and air-dried for an irresistible bounce. Big umami meets 30g protein and 15g fiber for a deeply satisfying bowl that feels luxurious yet everyday-friendly—and it stays perfectly springy, even when you're reviving last night's leftovers.
  • Sabai Creamery
    Sabai Creamery is a premium ice cream brand rooted in Asian cultures, crafted with organic dairy and simple ingredients. Each flavor, like Pandan Coconut, Vietnamese Coffee, and Alphonso Mango, blends nostalgia with indulgence, bringing comfort, joy, and heritage into every scoop.
  • Your Skin's Favorite Energy Drink
    Sparkling Energy Drinks with Skincare Benefits. Caffine + Collagen + Zero Sugar
  • OH MY GUM!
    OH MY GUM! is here to reinvent traditional confectionery categories by elevating every element - ingredients, branding and where we show up. Through our disruptive makeover model, OH MY GUM! does not just enter a category; we redefine it.
  • Mochi that is NOT ICE CREAM
    First of its kind, Creme Clouds mochi (NOT ICE CREAM) have the perfect ratio of sticky mochi dough and airy slightly-sweet creme filling. Our current grab & go configuration is a 2pk that is sold out of the Deli/Fresh set, next to sushi or grab and go foods. We ship & store frozen and slack out in the fridge with 9 days shelf life refrigerated.
  • NA Beverage Co.
    Redefining the way we drink, connect, and celebrate through social tonics with targeted functional benefits.
  • Maison Maxine
    Maison Maxine is a design-forward red-wine spritzer made with four natural ingredients, crafted for women who want something elegant, light, and genuinely delicious. Inspired by Napa and coastal femininity, it's a luxury alternative, champagne's little sister if you will. It is clean, refreshing, subtly sweet, and built to feel like a lifestyle, not just a drink.
  • Rabbit Foods Garden Fresh Smoothie Pops
    Rabbit Foods makes chef-crafted, plant-based Smoothie Pops from organic fruits and veggies that taste like ice cream. Naturally creamy, with no refined sugar plus sneaky spinach and prebiotic fiber, these better-for-you pops make a convenient and nourishing treat for all ages. It's wonderfully delicious real food—on a stick!
  • OKO
    OKO makes fresh, organic vegetable blends that are flavorful, clean, and versatile—perfect as a dip, spread, or sauce for everyday healthy eating.
  • Pulpito Fruit Bites - 100% Natural Fruit Snacks
    Pulpito is a vibrant, all-natural fruit snack made from 100% real fruit—nothing else. Sun-dried using techniques from Pakistan's legendary orchards, each bite delivers bold flavor, rich color, and a nostalgic taste of home. No fillers, no shortcuts. Just pure fruit in its most delicious form.