January 11 - 13, 2026,
San Diego Convention Center
  • Naturally Network Pavilion
    Naturally Network is a national ecosystem supporting the growth of emerging natural products brands. Through community, education, and industry collaboration, we empower founders, elevate underrepresented voices, and fuel a more sustainable, inclusive future for CPG. Visit our Pavilion to meet the brands shaping what's next in food and beverage!
  • Riley's Sauces, Marinades & Dressings
    At Riley's, we craft chef-made vegan dressings that double as sauces and marinades - made with whole ingredients, avocado oil, and no refined sugar. Our current lineup includes: 🥗 Vegan Caesar 🥜 Thai Peanut 🌿 Green Goddess 🥕 Carrot Ginger
  • Boichik Bagels
    Serious NY-style Pre-Sliced Frozen 6pk Everything Bagels!
  • Lil Bucks: Organic Clusterbuck Super Seed Snacks & Sprouted Buckwheat Toppers
    Lil Bucks is America's Buckwheat brand! We're on a mission to deliver the perfect buckwheat crunch to everyone! Packed with nutrient dense ingredients that are high in prebiotic fiber, protein, and amino acids. Gluten, grain, & nut free, and our regenerative organic buckwheat is sourced from U.S.-based farmers!
  • Zen Stax: Bringing Aloha to Breakfast
    Zen Stax makes breakfast easier and better: pour-and-flip pancake batter and Chaga Maple Syrup made with clean ingredients and organic superfoods. No mixing, no mess—just quick, indulgent goodness the whole 'ohana loves.
  • Lemon Cherry by Send Bars
    Bright, zingy, tart, crunchy, and sweet—Lemon Cherry tastes like sunshine caramel and performs powerfully. Made with whole, functional superfoods for energy, focus, stress relief, and immune support. We're debuting something new at Winter Fancy Faire—make sure to stop by our booth to taste the next era of Send Bars!
  • Coconut Bacon Bits
    Crispy, smoky, umami, smoky and wildly flavorful, our Coconut Bacon Bits are a clean-ingredient, plant-based topper made from real coconut. They add savory depth to salads, bowls, veggies, soups, and more - without soy, gluten, or any weird ingredients. A modern, better-for-you bacon upgrade for everyday cooking.
  • Yeri Coffee: Specialty Indian Coffee & RTDs
    "Take your taste buds on a trip!" Offer consumers more choice by moving beyond traditional origins. Our specialty Indian beans feature award-winning, vibrant packaging and ship in store drop-off recyclable bags. We deliver incredible quality and bold flavors—the perfect differentiator for your retail shelves. Sample our full collection!
  • Curio Spice Co. - Herb Goddess
    Herb Goddess brings bright, garden-fresh flavor to every dish. Made with directly sourced green coriander, Greek oregano, and chives, this versatile blend lifts dips, dressings, marinades, chicken, fish, and veggie dishes with quality, vibrant herbals. Stop by our booth to taste it for yourself!
  • Jindilli Farms Pure Macadamia Oil
    Jindilli Farms Pure Macadamia Oil is cold-pressed using unroasted macadamia nuts from our regenerative, family-owned macadamia farm in Australia. We produce one of the most functional, sustainable fats available. Our premium oil delivers buttery taste, nutrition, versatility and a sustainability story - nourishing both the planet and people.
  • KRUDA EMPANADAS
    Kruda brings authentic Argentine-style empanadas to the frozen aisle, crafted for both retail and foodservice. Each empanada is made with a clean-label recipe, using only natural ingredients and our signature premium beef from Argentina, combined with traditional spices for bold, comforting flavor. Our line includes classic favorites like beef, chicken, spinach, and ham & cheese, along with recipes tailored to North American tastes, all wrapped in a light, flaky dough that bakes to a perfectly crispy bite.
  • Marianne's Harvest Regenerative Organic Certified<sup>®️</sup> Avocado Oil
    Marianne's launched the first Regenerative Organic Certified®️ avocado oil on grocery shelves. Sourced from multi-generational East African farms, it's 100% pure and supports soil health, biodiversity, and a healthier planet. With a 500°F smoke point and neutral flavor, it's versatile for any cooking. Clean Label Project®️ Purity Award winner, Seed Oil Free Certified™️, third-party tested, UC Davis-recognized.
  • The Most Unique, Funny, Giftable, Organic/Kosher Tea In The World!
    You clicked on our product because it made you smile. That's how all customers feel when they try our Organic/Kosher Bohemian Raspberry Tea. When you gift it, you get the same joy. We always say "It's the only food, you enjoyed and you didn't even need to taste it."
  • Exceptional Gluten-Free Frozen Bake at Home Treats
    TruCrumb creates an exceptional home bakery experience with ultra premium, handcrafted frozen treats and place-and-bake convenience. Completely gluten-free, low sugar, protein-rich, and clean with modern functional benefits means reimagining food inclusivity with each delectable, craveable crumb. TruCrumb's flavors heat up the frozen aisle with global inspiration and nostalgia, inspiring customers to keep coming back and staying Tru.